Web design for home service businesses

Websites that highlight your expertise, resonate with your audience, and drive conversions. We work for HVAC, Roofing, Solar, and Landscaping businesses.

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Our services

Website Design

We create efficient, mobile-friendly sites for HVAC, roofing, solar, and landscaping businesses. With clear calls-to-action, easy navigation, and industry-specific features, we ensure your website turns visitors into customers.

Search Engine Optimization

Being found online isn't just about having a website; it's about standing out. We implement tried-and-true SEO strategies that increase your visibility, helping you attract more local customers actively searching for your services.


No fluff, just results. We set up marketing strategies that help you stay in touch with past clients while reaching new ones, ensuring a steady stream of business.
green and yellow kite on airby Aaron Burdengreen and yellow kite on airby Aaron Burden

Rise above the rest

Your website isn't just a digital brochure—it's a business tool. With our design expertise, we prioritize functionality, speed, and local SEO. The result? A website that not only looks professional but also ranks higher on search engines, ensuring that local customers find you before they see your competitors.


In the HVAC industry, clients want clarity and quick solutions. We design websites that clearly list your services, offer straightforward pricing if applicable, and make it easy for customers to schedule appointments or get in touch with queries.

Quick Contact Features: Immediate assistance for clients.
Service Breakdown: Clearly list your offerings.
Customer Testimonials: Real feedback to instill trust.


Potential clients want to see your work and know you're reliable. We create roofing websites that showcase completed projects, highlight your expertise, and offer easy means to request quotes.

Visual Portfolio: Display your best projects.
Quote Request System: Easy estimation requests for clients.
FAQ Section: Address common roofing concerns and questions.


The solar industry is all about innovation and trust. Our designs emphasize the technical advantages of your services and highlight previous installations to instill confidence in potential clients.

ROI Calculators: Help clients see the value in going solar.
Past Installations: Showcase your expertise.
Visual Portfolio: Display your best projects.


Your landscaping work transforms spaces, and your website should showcase that transformation. We design to highlight your portfolio, make it simple for clients to request consultations, and provide easy access to service breakdowns.

Before-After Galleries: Display your transformative work.
Service List: Break down offerings for potential clients.
Quick Consultation Booking: Minimize barriers to contact.
“I was thrilled with the result! We were able to save months of work by using Optic to build a website even more beautiful than our original design.”
Katherine Porter, Designer
“I was so happy to have found Optic.  Conversions are up 120% and our editorial content has never looked better.”
Cassy Hodge, developer
“Making the switch to Optic was definitely the right move, our website has never looked better.  Where have you been my whole life? Thanks Optic!”
hank simpson, developer

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